Phil 10.19.18

Phil 7:00 – 3:30 ASRC PhD

  • Sprint review
  • Reading Meltdown: Why our systems fail and What we can do about it, and I found some really interesting work that relates to social conformity, flocking, stampeding and nomadic behaviors:
    • We show that a deviation from the group opinion is regarded by the brain as a punishment,” said the study’s lead author, Vasily Klucharev. And the error message combined with a dampened reward signal produces a brain impulse indicating that we should adjust our opinion to match the consensus. Interestingly, this process occurs even if there is no reason for us to expect any punishment from the group. As Klucharev put it, “This is likely an automatic process in which people form their own opinion, hear the group view, and then quickly shift their opinion to make it more compliant with the group view.” (Page 154)
      • Reinforcement Learning Signal Predicts Social Conformity
        • Vasily Klucharev
        • We often change our decisions and judgments to conform with normative group behavior. However, the neural mechanisms of social conformity remain unclear. Here we show, using functional magnetic resonance imaging, that conformity is based on mechanisms that comply with principles of reinforcement learning. We found that individual judgments of facial attractiveness are adjusted in line with group opinion. Conflict with group opinion triggered a neuronal response in the rostral cingulate zone and the ventral striatum similar to the “prediction error” signal suggested by neuroscientific models of reinforcement learning. The amplitude of the conflict-related signal predicted subsequent conforming behavioral adjustments. Furthermore, the individual amplitude of the conflict-related signal in the ventral striatum correlated with differences in conforming behavior across subjects. These findings provide evidence that social group norms evoke conformity via learning mechanisms reflected in the activity of the rostral cingulate zone and ventral striatum.
    • When people agreed with their peers’ incorrect answers, there was little change in activity in the areas associated with conscious decision-making. Instead, the regions devoted to vision and spatial perception lit up. It’s not that people were consciously lying to fit in. It seems that the prevailing opinion actually changed their perceptions. If everyone else said the two objects were different, a participant might have started to notice differences even if the objects were identical. Our tendency for conformity can literally change what we see. (Page 155)
      • Gregory Berns
        • Dr. Berns specializes in the use of brain imaging technologies to understand human – and now, canine – motivation and decision-making.  He has received numerous grants from the National Institutes of Health, National Science Foundation, and the Department of Defense and has published over 70 peer-reviewed original research articles.
      • Neurobiological Correlates of Social Conformity and Independence During Mental Rotation
        • Background

          When individual judgment conflicts with a group, the individual will often conform his judgment to that of the group. Conformity might arise at an executive level of decision making, or it might arise because the social setting alters the individual’s perception of the world.


          We used functional magnetic resonance imaging and a task of mental rotation in the context of peer pressure to investigate the neural basis of individualistic and conforming behavior in the face of wrong information.Results

          Conformity was associated with functional changes in an occipital-parietal network, especially when the wrong information originated from other people. Independence was associated with increased amygdala and caudate activity, findings consistent with the assumptions of social norm theory about the behavioral saliency of standing alone.


          These findings provide the first biological evidence for the involvement of perceptual and emotional processes during social conformity.

        • The Pain of Independence: Compared to behavioral research of conformity, comparatively little is known about the mechanisms of non-conformity, or independence. In one psychological framework, the group provides a normative influence on the individual. Depending on the particular situation, the group’s influence may be purely informational – providing information to an individual who is unsure of what to do. More interesting is the case in which the individual has definite opinions of what to do but conforms due to a normative influence of the group due to social reasons. In this model, normative influences are presumed to act through the aversiveness of being in a minority position
      • A Neural Basis for Social Cooperation
        • Cooperation based on reciprocal altruism has evolved in only a small number of species, yet it constitutes the core behavioral principle of human social life. The iterated Prisoner’s Dilemma Game has been used to model this form of cooperation. We used fMRI to scan 36 women as they played an iterated Prisoner’s Dilemma Game with another woman to investigate the neurobiological basis of cooperative social behavior. Mutual cooperation was associated with consistent activation in brain areas that have been linked with reward processing: nucleus accumbens, the caudate nucleus, ventromedial frontal/orbitofrontal cortex, and rostral anterior cingulate cortex. We propose that activation of this neural network positively reinforces reciprocal altruism, thereby motivating subjects to resist the temptation to selfishly accept but not reciprocate favors.
  • Working on Antonio’s paper. I think I’ve found the two best papers to use for the market system. It turns out that freight has been doing this for about 20 years. Agent simulation and everything

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