Phil 4.8.16

7:00 – 4:30 VTX

  • Here’s the new link for Microsoft Cognitive Services
  • Continuing Technology, Humanness, and Trust: Rethinking Trust in Technology.
    • Page 906: Among the five factors, social presence correlated the highest with humanness for both Facebook (0.48) and Access (0.56). Also noteworthy is that for Access, the correlation between humanness and animation was high (0.51), whereas for Facebook it was not (0.31). Further, dynamism correlated somewhat higher with humanness for Access (0.39) than for Facebook (0.23). These interesting differences show that each technology likely has a general humanness that finds its basis in different factors
      • This leads me to believe that ‘humanness’ is not exactly what they are testing here. Responsiveness can be used to discriminate between different types of tires (WRT cornering), and I don’t think anyone would call one tire more or less human than another. I think this also applies to the animation test. Social presence though makes a lot of sense.
      • It did just strike me that partial least squares structural equation modeling (PLS-SEM – [XLstat’s definition and tutorial) would be a *great* way of evaluating trustworthiness and credibility cues. This should be part of the research part of the study?
    • Page 906: Our study 2 findings raise a related question: instead of considering humanness a general construct measured with three items like we did, could one theorize humanness as a second-order construct that is reflected by specific first-order factors that are components of social presence, social affordances,and affordances for sociality? Researchers exploring such a second-order construct could integrate it into a nomological humanness network.
      • Hah! See my second comment for the previous quotation.
    • Page 907: Researchers should try to determine differences between these respondents and those who ranked one or both technologies at or above the midpoint. Researchers could also perform a cluster analysis to identify groups with common responses to the humanness items of which a group with low humanness scores might emerge. It could be that the humanness factors identified in study 2 are more or less important in indicating humanness based on cluster membership. It could also be that results from study 1 about the importance of trust type might differ by humanness cluster.
      • This could also be a component of trust/credibility analysis.
    • Paper structure thoughts
  • —————————
  • Set the persistence.xml to point to the Talend DB
  • Created the DB
  • Added users
    • Phil
    • Aaron
    • Margarita
    • Andy
    • John
  • Need to figure out how to come up with a list of names/terms/CSEs to start evaluating
  • Need to test fully functional app, then package and deploy
  • Need to have VTX get a SemRush account
  • Conference Call with John, Margarita and Andy about setting up the Crawl for this weekend. John will get back to me with some known bad actors
  • Need to associate search terms with an optionalString element
  • Monday’s TODOs in GoogleCSE2 buildQueryObjects() and buildNewQueryObjects():
    • Modify to take SmartTerm Object
      If there is a valid term, then create the query with po.getNamePermutations()

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